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“ We are the blind people and strategy formation is our elephant. Since no one has had the vision to see the entire beast, Everyone has grabbed hold of some part or other and "railed on in utter ignorance" about the rest.
We certainly do not get an elephant by adding up its parts.
An elephant is more than that. Yet to comprehend the whole we also need to understand the parts.”
-Mintzberg et al (2002)-